Industry KPIs: Social engagement rates differ by industry and platform

Measuring engagement with brands’ and influencers’ social posts requires several different views to understand how campaigns are performing. An engagement rate of 0.06% could be average on one platform but abysmal on another. And examining engagement rates by industry can help marketers understand whether their posts are over- or underperforming.

Insider Intelligence’s Industry KPIs now have updated engagement metrics from Rival IQ that allow marketers to put their performance in context. And for the first time, Rival IQ has included full-year metrics for TikTok.