The insight: Amazon weathered the February 28 economic boycott better than rival Walmart and delivery service Instacart, per Industry KPI online traffic data from MikMak.
- Amazon had a 32% share of online consumer shopping traffic from February 28 to March 2, up from 22.5% on February 27.
- That performance outshined Walmart, whose traffic share fell from 29.3% on February 27 to 26.9% from February 28 to March 2.