Curated by eMarketer, this special collection of interviews will help you understand how consumer packaged goods (CPG) marketers’ digital ad spend and commerce strategies have evolved due to market challenges, including waning loyalty, rising prices, and stocking issues.
If not a subscriber to Insider Intelligence, download this complimentary Roundup, “Industry Insights: Spotlight on CPG,” and learn how:
- White Castle leans into the “Crave” and pop culture to gain loyal fans from Lynn Blashford, CMO
- The Vitamin Shoppe balances the needs of in-store shoppers with its growing online base from Nadina Guglielmetti, vice president and general manager, marketing
- Cafe Spice penetrates new channels and markets alongside consumer demand with Sameer Malhotra, CEO and co-founder
- Nirvana Water Sciences encourages that pivotal “second trial” purchase with Alex Matos, managing director