Industry Insights: Holiday Preparedness

Curated by eMarketer, this special collection of interviews will help you understand how marketers took their experiences of the last year and applied those learnings toward their holiday strategy.

If not an Insider Intelligence subscriber, download this complimentary Roundup, “Industry Insights: Holiday Preparedness,” here and learn how:

• Banana Republic incorporates digital elements in-store to meet consumers’ demand for stylish holiday looks with Jen Mullen, vice president and head of stores
• Guitar Center offers online holiday shoppers much more than just an ecommerce channel with Jeannine D’Addario, senior vice president, chief marketing and communications officer
• Norwegian Cruise Line taps into consumers’ shared sentiment to encourage holiday cruise bookings with Isis Ruiz, senior vice president and CMO
• Boston Red Sox fosters a tight-knit community during the holidays through in-person and digital engagement with Adam Grossman, CMO