The market: India is emerging as a digital advertising powerhouse within the Asia-Pacific region. According to our forecast, digital ad spending in India rose by 21.4% in 2024, reaching $5.20 billion, on its way to $10.22 billion by 2028.
Why it matters: India’s robust growth reflects the country’s increasing digitalization and its appeal across industries.
- Display ad spending in India is set to grow significantly, with a 22% rise in 2024, reaching $3.15 billion. This format will remain vital for advertisers, reaching $6.22 billion by 2028.