Inclusivity drives growth in beauty sector

The news: Beauty brands that prioritize inclusion across their business—whether in advertising, product offerings, and public commitments—grow notably faster than those that don’t, per research from Circana and the SeeMe Index.

  • Brands like Fenty, MAC Cosmetics, Dove, and e.l.f. Cosmetics had an 18% increase in combined sales at US beauty, general merchandise, and mass retailers during the first half of 2023, compared with 12% growth for noninclusive brands.
  • The study categorized brands as inclusive based on their public ads, product positioning, and commitments across factors such as gender, age, skin tone, body size, disability, and sexual orientation.

First Published on Sep 12, 2024

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