People in India will engage with media more than ever this year and continued growth is expected, according to eMarketer’s latest forecast.
We expect adults in India will spend 4 hours, 34 minutes each day watching, streaming, reading and listening to media in 2018. This is an increase of 20 minutes over last year and up from 2 hours, 52 minutes in 2013. By 2020, the total will reach 5 hours, 10 minutes.
In contrast to many of the other territories eMarketer tracks, traditional media use in India has not leveled off. TV in particular holds its own, and this year we expect it will command a 56.9% share of media time among the adult population overall, equating to 2 hours, 36 minutes daily. Among those who view TV, the average time spent will reach 3 hours, 33 minutes this year.