Improving Retail Conversions: 5 Marketing Metrics to Prioritize This Year | Sponsored Content | Tech-Talk Webinar | On-Demand

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Find out how retail marketers can improve conversions through customer experience and marketing. Hear from Marc Hansen, senior director, field marketing at Podium, and his guest, Ron Thurston, host of the Retail in America podcast, as they shared actionable research and strategies.

Watch this webinar and learn how to:

  • Calculate key metrics, from the best performing locations to online versus in-person sales, and more
  • Amplify lead conversion, customer experience, and resource efficiency
  • Increase marketing spend, conversion rates, and search result rankings


Ron Thurston is the host of the Retail in America podcast. Ron has led the retail teams for some of America's most prominent brands, inspired thousands of store employees, and traveled relentlessly across the country to sit and listen to what they have to say. From a part-time sales associate to a vice president of stores, Ron has put in the hard work that a retail career requires and wrote his book, “Retail Pride: The Guide to Celebrating Your Accidental Career,” to share what he learned along the way.

Marc Hansen is senior director, field marketing at Podium. Marc leads the territory marketing strategy for Podium. Prior to Podium, Marc spent 10 years leading digital and field marketing teams and trailblazing software companies like Adobe Workfront and Venafi.


Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

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