Hyper-Personalization Explainer 2024

How AI-Powered Personalization Is Transforming Digital Retail

Hyper-personalization has long been an ambition for retailers—and the rise of generative AI (genAI) means 2024 could be the year it becomes a norm across the industry. But while supercharged personalization has plenty of potential benefits for retailers and their customers, there are also some challenges and potential pitfalls to overcome.

Key Question: What is hyper-personalization, and how is genAI changing the game for retailers in 2024?

Key Stat: Over 70% of US digital retailers believe AI-driven personalization and genAI will affect their business in 2024, according to a December 2023 survey by Bolt—making hyper-personalization as important as omnichannel.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

3charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Hyper-personalization tops the retail agenda in 2024
  1. What is hyper-personalization?
  2. For retailers, hyper-personalization has benefits—and potential pitfalls
  1. Sources
  2. Media Gallery

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

First Published on Mar 4, 2024

authors

Carina Perkins

Contributors

Suzy Davidkhanian
Yoram Wurmser
Principal Analyst