Identifying the growth potential of your company can be the key toward identifying the first steps your organization can and should take toward realizing digital agility.
This self-reflection is not particularly easy as we introduce biases in this analysis and our opinions are clouded by the challenges unique to our own companies, so we fail to define how to overcome those hurdles and where, honestly, we currently are. While many individuals within a company think they have their priorities and benchmarks defined, they are hindered by differences of philosophy in their organization, disconnection between parts of the business and the overall struggle to enact proper change.
Episerver Digital Agility Model was designed as a status report for members of your organization to define two key metrics: where you are and where you’d like to be. Through a series of criteria, it helps to determine where companies fit in a trajectory—if they are one of four stages Crawl, Walk, Run or Fly. Where do you fit?
Placement in these phases is based on answers to 20 criteria, 10 referring to aspects of Digital Operations and 10 referring to aspects of Customer Experience. These criteria help determine what tactics are currently being used to address a specific area of your business. For example, “How does your company currently collect and measure data?”