Consumers made significantly more returns during the last holiday season when compared with the 2021–2022 season, per Salesforce.
To keep the number of returns down this season, retailers should be sure their product pages are as comprehensive as possible, with customer reviews, photos, and video included. Retailers should also be on the lookout for bracketing behavior (where shoppers buy multiple products in different sizes or colors with the intention of keeping just one) so they can put tools in place to prevent it, like including a size chart or giving shoppers the opportunity to speak to a customer service representative.
Instituting a return fee is also an option, but there’s always a chance it could backfire and send customers flocking to fee-free competitors.
5. Social commerce success hinges on the platform