Retailers have long had an eye on augmented reality (AR), but it still has unrealized potential for shopping purposes. Only 3% of US adults used AR regularly while shopping, although another 10% used it occasionally, according to a February 2022 Insider Intelligence survey conducted by Bizrate Insights. An additional 39% of respondents were interested in using it, with the most use and interest among 18- to 34-year-olds.
Retailers might finally have the tools to take advantage of the untapped interest in AR shopping. The pandemic-induced surge in ecommerce forced retailers to accelerate investments in AR shopping tools and tool users.
Social commerce’s growth may also make AR shopping more accessible.