How to Prepare for the Crumble of Third-Party Cookies | Sponsored Content | Tech-Talk Webinar | On-Demand

Find out why brands are building their business models around trust to ensure they are collecting consented first-party data and honoring their customers’ preferences. During this Tech-Talk Webinar, our guest from OneTrust shared how to empower audiences with their own data privacy and experience management.

Watch this webinar and learn how to:

• Collect and store customer preferences, consent, and first-party data
• Centralize data into a single source of truth
• Leverage data to drive personalization, segmentation, and improve campaigns

Presenter:

Ryan Karlin is director, product management at OneTrust. In his role, Ryan leads teams delivering solutions for the OneTrust Consent Management Platform and first-party data management solutions, advising companies large and small on the ever-changing landscape of web tracking and digital advertising compliance best practices. Ryan is an International Association of Privacy Professionals certified information privacy manager who also sits on a number of Interactive Advertising Bureau working groups.

Moderator:

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.