How much do return policies impact shopper decisions?

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Key stat: 81% of US adult digital shoppers review return policies before making a first-time purchase, and 55% will abandon their cart if return policies aren’t convenient, per a Happy Returns report commissioned by PayPal.

Beyond the chart:

• Total returns volume will hit $931.85 billion in the US next year, according to our forecast.
• By 2027, that figure will top $1 trillion.
• Free and easy returns are one of the features that give Amazon Prime a leg up over many other retailers.

Use this chart:

• Create return policies.

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Methodology: Data is from the October 2023 Happy Returns report titled "Returns Happen 2023" commissioned by PayPal. 2,000 US adults ages 18+ who returned an online purchase within the past year were surveyed online during August 2023. Additionally, 200 US senior-level executives from apparel and footwear merchants with revenues of $500 million or more were surveyed during August 2023.