How long should FAST ad breaks be?

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Key stat: 56% of US adults think ad breaks on free-ad supported streaming TV (FAST) services should be under 30 seconds, according to an August 2023 ViewNexa survey.

Beyond the chart:

  • Nearly 40% of US digital video viewers will be FAST viewers in 2024, according to our forecast.
  • To save money, 29% of US households with internet are canceling their video streaming subscription services, per a Parks Associates study.
  • According to the same ViewNexa survey, 65% of US consumers say two or three ad breaks per hour are acceptable for FASTs.

Use this chart:

  • Strategize optimal FAST ad inventory.
  • Focus ad-buying strategy on FASTs.

More like this:

Note: Respondents were asked "How short would ad breaks need to be in order for you to watch a free streaming service?"

Methodology: Data is from the October 2023 ViewNexa report "How to Follow the Audience." 1,000 US consumers ages 18+ were surveyed online during August 2023 by Sapio Research.

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