How to Drive 3x ROI on Holiday Sales with Personalization | Sponsored Content | Tech-Talk Webinar | On-Demand

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Consumers have higher expectations now, and they’re demanding a digital shopping experience that matches—or goes above and beyond—an in-store one. With effective testing, personalized product recommendations, and hyper-relevant search, brands will drive significant revenue returns this holiday season.

Watch the eMarketer Tech-Talk Webinar featuring Malay Sapra, strategy consultant at Kibo Personalization, powered by Monetate and Certona, to hear how the world’s best retailers, like Reebok, Ralph Lauren, and Bed Bath & Beyond convert more holiday shoppers.

Watch this webinar and learn how to:

• Identify the best Black Friday creative with easy, dynamic A/B and multivariate tests
• Tempt Secret Santas to add more to their carts with relevant product recommendations
• Create search-and-discovery experiences that make finding the perfect gift even easier

Presenter:

Malay Sapra is a strategy consultant at Kibo Personalization, powered by Monetate and Certona. Malay is focused on helping clients build and scale their personalization, experimentation, and testing programs. He’s a seasoned digital transformation, ecommerce, and personalization consultant with experience across a range of industries including retail, consumer packaged goods (CPG), distribution, healthcare, and more.

Moderator:

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.