Even though it's still early stages, augmented reality and virtual reality—used by just 6% of respondents—garnered more interest than smart speakers, Bizrate found. Some 39% of respondents who have not used AR/VR said they were at least somewhat interested in using the technology.
However, just because consumers aren’t interested in making purchases with smart speakers doesn’t mean they won't use them to shop.
Bizrate found that US smart speaker users were conducting shopping-related activities on their devices, including browsing for products (15%), asking for product recommendations (15%), and even going as far to add products to a shopping cart before finishing checkout on another device (12%).