How to Create a 360-Degree View of Customers with a Data Lake | Sponsored Content | Tech-Talk Webinar | On-Demand

Sponsored content by Merkle

Find out how a data lake can serve as the bedrock for empowering data-driven experiences with customers, as well as generating revenue and cost-reduction opportunities. Hear from Wally Badalamenti, senior manager, data, analytics, and innovation at Gerber Life Insurance, John Reid, senior vice president, client partner, and Andy Cossette, vice president, technology solutions, both of Merkle.

Watch this webinar and learn how to:

  • Build the right cross-functional team to quickly establish a data lake
  • Develop a data lake roadmap and timeline to keep the project on track
  • Select tools and technology based on business needs and desired use cases
  • Measure the success of operational efficiencies, reduced costs, and increased revenues
  • Plus! Hear how Gerber Life Insurance successfully activated a data lake and what they gained


Wally Badalamenti, PMP, is senior manager, data, analytics, and innovation at Gerber Life Insurance. Wally is an advocate for life insurance and a champion of data-driven marketing. He has been recognized for leading award-winning digital transformation efforts and cultivating long-term marketing technology and insurance tech partnerships. For over 15 years, Wally has focused on identifying, implementing, and ensuring the success of emerging capabilities to drive relevant consumer experiences leading to sustainable revenue growth.

John Reid is senior vice president, client partner at Merkle. John is responsible for leading client relationships within the insurance and financial services practices at Merkle. He currently oversees the account team supporting Liberty Mutual, T. Rowe Price, Gerber Life Insurance, The Hartford, and Protective Life, providing strategic cross-functional leadership and effectively matching client objectives with Merkle solutions.

Andy Cossette is vice president, technology solutions at Merkle. Andy is responsible for helping Merkle’s clients leverage customer relationship management (CRM) technology to advance business priorities. With nearly two decades of experience in CRM database technologies, Andy has a broad knowledge of Merkle’s overall technology capabilities and plays a solution lead role to architect cloud-native solutions and help clients achieve their business objectives.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

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