How to Build Loyal Communities Through SMS Marketing | Sponsored Content | Tech-Talk Webinar | On-Demand

Sponsored content by Community

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Find out how sending a marketing text or SMS message can effectively cut through the noise to reach consumers instantly and directly. Hear from David Ross, SVP of growth, partnerships, and revenue at Community.

Watch this webinar and learn:

  • Why text messaging is a valuable brand communications channel
  • Tips to deploy a text campaign to drive action, revenue, and engagement
  • How People magazine and Williams-Sonoma used texts to strengthen loyalty and drive revenue


David Ross is SVP of growth, partnerships, and revenue at Community. David is responsible for initiating successful partnerships with major brands like Condé Nast, Williams-Sonoma, Weight Watchers, CBS, and expanding Community’s enterprise offering. He has over 15 years of experience in business development, strategic partnerships, sales, and strategy. David has also worked at Pandora, Hulu, and American Express.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

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