As privacy regulations and third-party cookie deprecation change the digital landscape, brands are seeing poor performance from what were once primary growth channels. Now, in a swing back in time, brands are re-evaluating top-of-the-funnel forms of marketing like TV to drive performance. In this video, Marketing Architects' Angela Voss shares how recent progress in automatic content recognition technology, programmatic buying, and more has helped brand marketers see the impact of TV and the benefits of sticking with it.
Angela Voss is the chief client officer at Marketing Architects. As the head of the company’s client growth team, Angela guides campaign strategies to achieve client goals. She has filled several roles at the company—including media planning and buying—and previously worked in digital advertising.