4. Beauty consumers’ preference for in-store shopping may suppress returns
We forecast US retail return volume will reach $627.34 billion this year, an 8.5% increase YoY.
Though beauty is one of the leading product categories returned by consumers, it sees fewer returns than apparel, consumer electronics, and footwear. The category’s largely in-store audience could help keep returns down—by touching and feeling the products, consumers are able to make more informed choices.
One way retailers can reduce and manage returns is by providing customers with more information on product pages, including high-quality product descriptions, 3D or 360-degree imagery, AR tools, and customer reviews with photo and video.
5. VR may play a bigger role in beauty