The news: Multiple wildfires have ravaged the Los Angeles area, destroying thousands of homes, schools, and businesses—forcing around 200,000 locals to evacuate, and killing at least 27 people, per NBC News.
How banks have responded: Aside from multiple banks ensuring employee safety by temporarily closing branches located in the fire zone, per American Banker, financial institutions (FIs) with a local presence have focused on providing relief to their impacted customers. Here are some examples of how banks have responded so far:
The impact of climate change: These tragedies have a steep cost for banks:
And while relief efforts are essential for customer support, banks will see some changes in profitability as a result:
What’s next: This natural disaster won’t be the last one banks and their customers must navigate in the next years, meaning this will be a repeated expense—especially for FIs that operate in disaster-prone areas. To ensure long-term resilience, banks should consider:
And although many big banks are retreating from climate groups, climate change will continue to impact their bottom line. Investing and collaborating in climate change mitigation may mean investing in the long-term profitability of their business.
This article is part of EMARKETER’s client-only subscription Briefings—daily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one—delivering the latest news and insights—are completely free through January 31, 2025. If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.