How banks can turn up their data-driven marketing results

The trend: Data-driven marketing is essential for maximizing ROI and customer engagement in banking, yet many financial institutions (FIs) still rely on outdated, intuition-based methods, per BAI.

What are the benefits? Better data-driven marketing tactics can help FIs:

• Enhance customer segmentation. Banks can target potential customers more effectively by analyzing data on behavior, preferences, and financial needs.