How Can B2B Marketers Take Advantage of AI in Email Marketing?

5 Current Use Cases and Recommendations for Future Success

Report by Kelsey Voss  | Mar 7, 2024
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Executive Summary
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Table of Contents
Executive Summary
AI is driving significant email marketing benefits
Insider Intelligence Interviews
Sources
Media Gallery
About This Report
B2B email marketing is already ingrained with AI technology. But marketers still need to overcome challenges, adopt innovative strategies, and embrace this technology as a helpful and increasingly essential tool.
Topics
B2B Marketing
Artificial Intelligence (AI)
Email Marketing
United States
Table of Contents
Executive Summary
AI is driving significant email marketing benefits
Insider Intelligence Interviews
Sources
Media Gallery

Email marketing is a highly effective communication channel favored by B2B marketers due to its strong ROI. AI will transform nearly every aspect of email marketing and is already improving email effectiveness in driving revenues, streamlining campaign creation, and enhancing customer engagement. AI holds further potential for email, but marketers must continue to uphold fundamental best practices.

Key Question: What impact will AI have on B2B email marketing, and how can marketers adapt their strategies?

Areas of Email Marketing Where US Enterprise Marketers Plan to or Already Leverage AI, July 2023 (% of respondents)
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Key Stat: Content personalization was used by 50% of marketers polled by Ascend2 in July 2023, making it the No. 1 application of AI among email marketers.

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    Table of Contents

    1. Executive Summary
    2. AI is driving significant email marketing benefits
    1. Insider Intelligence Interviews
    2. Sources
    1. Media Gallery

    Charts in This Report

    Areas of Email Marketing Where US Enterprise Marketers Plan to or Already Leverage AI, July 2023 (% of respondents)Types of Content US Marketers Produce Using Generative AI, March 2023 (% of respondents)
    AI Capabilities/Features That Would Be Most Helpful in Email Marketing Platforms According to Marketers Worldwide, July 2023 (% of respondents)Future Role of AI in Email Marketing According to US Enterprise Marketers, July 2023 (% of respondents)

    Interviewed for This Report

    Jennifer Griffin Smith
    Acquia
    CMO
    Interviewed January 31, 2024
    Isabelle Guis
    Brevo
    Global CMO and CEO, North America
    Interviewed February 8, 2024
    Chip House
    Insightly
    CMO
    Interviewed January 25, 2024
    Michele Nemschoff
    Persado
    Senior Vice President, Marketing
    Interviewed January 24, 2024
    Mark Silvester
    Acquia
    Director, Marketing Operations
    Interviewed February 5, 2024

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    authors

    Kelsey Voss

    Contributors

    Rahul Chadha
    Director, Report Editing
    Jasmine Enberg
    Principal Analyst
    Tracy Tang
    Senior Researcher
    Paul Verna
    Principal Analyst