How AI voice is transforming the creator economy

The interview: At this week's HumanX conference in an EMARKETER interview, ElevenLabs CEO Mati Staniszewski discussed how AI-powered voice technology is transforming the creator economy, content marketing, and global brand communication.

  • Initially launched as a simple text-to-speech tool, ElevenLabs has evolved into a platform that helps creators, marketers, and enterprises reach wider audiences while unlocking new monetization opportunities.
  • ElevenLabs serves both creators and enterprises, with independent creators pioneering AI voice applications that later inform storytelling and marketing use cases.