Marketers are hoping that artificial intelligence (AI) can help facilitate more effective ad personalization, according to a recent study.
Asked about tactics they thought would be helpful but weren’t implemented, about a third of marketers pointed to several techniques related to creative personalization, including real-time ad assembly, multivariate testing and dynamic creative optimization.
This data comes from an October 2018 survey of 109 US marketing strategy decision-makers by RevJet and Forrester Consulting.