How Advertisers Can Capitalize on Esports Fandom and Reach Teens

How Advertisers Can Capitalize on Esports Fandom and Reach Teens

The right way to place ads

An interview with:
Joshua Dyck
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell

Last year, the University of Massachusetts Lowell conducted a poll with The Washington Post that looked at the dramatic rise of esports. The poll found that 38% of 14- to 21-year-olds call themselves fans of esports or competitive video gaming—compare that with the 40% who are self-proclaimed football fans. eMarketer’s Caroline Cakebread spoke with Joshua Dyck, associate professor and co-director of the Center for Public Opinion and the author of the poll, about why teens are flocking to esports, and the opportunities for advertisers to capitalize on them.

Interview conducted on October 5, 2018

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