How Ace Hardware Is Using Offline Data to Measure Digital Marketing | Sponsored Content | Tech-Talk Webinar, On-Demand

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With over 4,500 retail locations and millions of Ace Rewards loyalty members, Ace Hardware is well positioned to use offline signals to measure digital marketing performance.

But online-to-offline measurement and first-party data are only as good as their weakest links. The Ace Hardware team continually makes important decisions about tech implementation, user experience and funnel strategy.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Mark Lowe, director of digital marketing at Ace Hardware, and Myles Younger, senior director of marketing at MightyHive. They discussed how Ace Hardware is using offline signals and the Ace Rewards program to build a meaningful picture of marketing performance.

Watch this webinar and learn:

• How Ace Hardware leverages its digital marketing tech stack
• What opportunities and challenges exist when measuring the offline impact of digital campaigns
• What role web UX can play in collecting and growing first-party data

PRESENTERS

Mark Lowe is director of digital marketing at Ace Hardware Corporation. He leads Ace’s Digital Center of Excellence, and drives Ace’s national digital marketing and user experience strategies on acehardware.com. Mark’s passion for digital marketing has provided opportunities to lead everything from performance marketing to an ecommerce replatform and social media.

Myles Younger is senior director of marketing at MightyHive. To help digital advertisers understand the critical choices and game-changing solutions that lie before them, Myles blends his past experience as a builder of ad tech (specifically, a dynamic ad creative platform) and a B2B marketer. He's worked across technologies and verticals including ad tech, enterprise software, cloud computing and finance.