What started with a typical goal to increase conversion rates led a major telecom to have a large scale digital transformation in order to meet their customers’ needs. Glen Hartman, senior managing director and lead for Accenture Interactive North America and global digital marketing/transformation, walked Marketer’s Jillian Ryan through a client's journey to ultimately better serve the customer. Hartman was interviewed as part of eMarketer’s May report, "The Modern Marketing Department 2018: Evolution Through Digital Transformation."
