"These historic results would be impossible without the vital support of those consumers who clicked to reactivate the country's economy, thereby also preserving the jobs of thousands of people who are part of Mexico’s digital ecosystem,” said Pierre Blaise, CEO of AMVO.
Ecommerce in Mexico has undergone significant double-digit growth in recent years, and the coronavirus has given rise to an even faster acceleration of ecommerce than previously expected. We now expect retail ecommerce sales to grow 20.9% by year-end, up from our previous estimate of 18.0%.
As consumer spending habits shift online in response to this “new normal,” we forecast that 2.2 million consumers in Mexico will be first-time digital buyers this year. That will equate to 22.6 million people, or roughly one-quarter of the population ages 14 and older who will make at least one online purchase.