At Home Depot, we're what we call an “EDLP,” an every-day-low-price provider for our customers. And when it comes to Black Friday and Cyber Monday, these are times where we feel we can delight customers, even more. Customers are still really attracted to the Black Friday time period. It’s a day that creates a sense of excitement, immediacy and urgency for customers. Now, think purely as a consumer. I'm not even speaking as a marketer or retailer. How many people do you know actually still get up and want get out at 5am because it's tradition?