Early in the digital era, Hispanics lagged significantly in internet access, but that’s changed mainly due to smartphone adoption. These days, Hispanics are avid users of social media and digital video—though they do lag behind in having home broadband.
We forecast that 81.8% of US Hispanics will be internet users in 2019, slightly lower than the 86.0% for the total population. Hispanics are in line with the US average for smartphone (where they were early adopters) and tablet penetration.