The news: As Hispanics become an important driver of US population and spending growth, recent reports show the community remains underrepresented in significant aspects of American life such as media and entertainment.
Room for improvement: Hispanics have very low representation in US media and are likely to work in service roles, per a Government Accountability Office report on Latinos in film, television, and other publishing outlets released in early October.
- Hispanics make up 18% of the US workforce but just 12% of media, the GAO found. Latinos constitute 4% of media senior executives and managers.
- Hispanics represent 9.29% of people in streaming shows, lagging behind Blacks at 16.12% and 11.18% for Asians, per a report by the Latino Donor Cooperative.
Despite their low presence in media, Hispanics are making a mark on the US population and economy. Latino buying power continues to rise, and the group’s US consumer expenditures are growing faster than those of non-Latino consumers, our Spotlight report notes.