For Hilton Hotels, first-party data is key to ensuring its guests have a comfortable—and memorable—stay at its properties. Watch Industry Voices: Spotlight on Travel, with Hilton’s Amy Martin-Ziegenfuss, senior vice president of global enterprise and brand marketing, to learn how customer data informs the hospitality brand’s advertising and guest amenities.
Watch previous episodes from our Spotlight on Travel series:
Watch the first episode from our Spotlight on Holiday Preparedness series:
Watch episodes from our Spotlight on Retail series:
Watch episodes from our Spotlight on Women Leaders series: