It's important to note, however, that Voicebot's survey is just one of many on voice assistants and conversational commerce. While the promise of the technology is there, not all shoppers are on board just yet.
In a May 2018 RichRelevance survey, a majority (63.3%) of US internet users said they don't trust any of the voice assistants currently on the market to get voice-assisted shopping right, with the most faith put in Google Assistant (13.2%) and Amazon's Alexa (12.1%).
Still, there's opportunity. We estimate the number of US smartphone voice assistant users will reach 76.5 million this year, making up 23.2% of the population. By 2020, that figure will grow to 89.3 million. That's good news for marketers; a recent a survey conducted by NetElixir earlier this year found that the majority of voice assistant usage takes place on mobile phones.
"Voice control is shaping up to be a game changer," eMarketer principal analyst Victoria Petrock wrote in her most recent report, "What's Next for Voice Control? Digital Assistants, Smart Speakers and the IoT." Despite their relative novelty, digital voice assistants, smart speakers and other connected, voice-first devices are already having a dramatic impact on consumer behavior. They are helping people search for information, conduct business, consume content and shop in more natural and frictionless ways. (eMarketer PRO subscribers can access the full report here.)