EMARKETER PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More
Advertising & Sponsorship Opportunities
Boost your brand and generate demand with media programs.
Learn More

Events & Resources

Resources
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Havas Lynx launches global healthcare influencer offering

The news: Agency Havas Lynx’s new global healthcare influencer offering includes more than 50 influencers spanning 14 therapeutic areas who will develop content for healthcare and pharma clients.

  • The offering includes all types of content creation across social media platforms like TikTok, Instagram, X, YouTube, LinkedIn, and Facebook, as well as podcast hosting.

How we got here: The launch comes a year after Havas released its Point.1 data offering, which analyzed a large-scale data set of global physicians’ attitudes and beliefs.

  • Using Point.1, Havas projected that 98% of healthcare professionals (HCPs) globally will be influenced by earned media at some point when deciding what medication to prescribe a patient.