For digital shoppers, happiness is that feeling when an online order is complete, confirmed and being processed.
In fact, a May 2018 survey of US digital buyers by ecommerce marketing tech company Rokt found it’s the point in the purchase journey where 43% of respondents said they’re happiest. While that’s an understandable sentiment, that feeling of happiness isn’t as likely in the steps prior to purchase completion.
For example, 24% said they’re happiest when researching products, while 21% said their happiness stems from selecting what to buy from a site.
And just how happy are they during the checkout process? Not very, according to Rokt. Just 9% said that going through this process brought them happiness.