The Gulf Streamers

What Marketers Need to Know About Sky-High Digital Media Consumption in Saudi Arabia and the UAE

Report by Zia Daniell Wigder  | UPDATED: Jan 30, 2024
Download
Report
Deck
Share
About This Report
Saudi Arabia and the UAE have some of the most digitally engaged consumers in the world. Here’s how they stack up globally.
Topics
Time Spent with Media
Media Consumption
Saudi Arabia
United Arab Emirates

Saudi Arabia and the United Arab Emirates (UAE) have some of the most digitally engaged consumers in the world. This deck will:

  • Share key insights from our 13th annual Global Media Intelligence Report—with a focus on consumer behavior in Saudi Arabia and the UAE.
  • Discuss various forecasts and time spent with media metrics, including time spent with podcasts, online TV/streaming, social/messaging, and more.
  • Highlight where opportunities lie for marketers given the high levels of digital engagement in these countries.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

First Published on Jan 29, 2024

authors

Zia Daniell Wigder

Contributors

Donte Gibson
Senior Chart Editor
Vladimir Hanzlik
Executive Editor
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Amy Rotondo
Director, US Research
Ali Young
Senior Copy Editor

Latest Reports

The State of Payment Transaction Types
Report
The State of Payment Transaction Types
The 2024 Healthcare Consumer
Report
The 2024 Healthcare Consumer
Canada Mobile Banking Emerging Features Benchmark 2024​
Report
Canada Mobile Banking Emerging Features Benchmark 2024​
Canada Digital Ad Spending 2024
Report
Canada Digital Ad Spending 2024
Restaurant Digitization 2024
Report
Restaurant Digitization 2024
What Advertisers Can Learn From Privacy Industry Events 2024
Report
What Advertisers Can Learn From Privacy Industry Events 2024
Maximizing the Impact of B2B Event Marketing
Report
Maximizing the Impact of B2B Event Marketing
Bank Brand Safety on Social Media
Report
Bank Brand Safety on Social Media
US P&C Insurance Trends to Watch in 2024
Report
US P&C Insurance Trends to Watch in 2024
Temu, TikTok, and China’s Ecommerce Players in Western Europe
Report
Temu, TikTok, and China’s Ecommerce Players in Western Europe
Digital Audio Ad Spending Forecast and Trends Q2 2024
Report
Digital Audio Ad Spending Forecast and Trends Q2 2024
What Banks Need to Know About Gen Alpha
Report
What Banks Need to Know About Gen Alpha
The State of Influencer-Brand Deals 2024
Report
The State of Influencer-Brand Deals 2024
Ad Measurement Trends H1 2024
Report
Ad Measurement Trends H1 2024
Brand Safety 2024
Report
Brand Safety 2024

Popular on EMARKETER

Data Drop: 5 Charts on Netflix Advertising
Article
Data Drop: 5 Charts on Netflix Advertising
Google delays the end of cookies for a third time after regulator and industry pushback
Article
Google delays the end of cookies for a third time after regulator and industry pushback
Data Drop: 3 Things to Know About How Baby Boomers Use Tech
Article
Data Drop: 3 Things to Know About How Baby Boomers Use Tech
Canada Digital Ad Spending 2024
Report
Canada Digital Ad Spending 2024
Streaming service loyalty wanes as serial churning rises
Article
Streaming service loyalty wanes as serial churning rises
PubMatic and GroupM will offer cookieless ad inventory
Article
PubMatic and GroupM will offer cookieless ad inventory
TikTok launches Notes, but existential threats loom large
Article
TikTok launches Notes, but existential threats loom large
CPG recovery is uneven as cost pressures exacerbate market bifurcation
Article
CPG recovery is uneven as cost pressures exacerbate market bifurcation
Sephora and L’Oréal strong results suggest Ulta may have overstated beauty industry challenges
Article
Sephora and L’Oréal strong results suggest Ulta may have overstated beauty industry challenges
TikTok ban signed by President Biden, giving ByteDance 9 months to sell
Article
TikTok ban signed by President Biden, giving ByteDance 9 months to sell
Spotify comes out strong in Q1 but is still fishing for the next thing
Article
Spotify comes out strong in Q1 but is still fishing for the next thing
Google delays deprecation of third-party cookies once again
Article
Google delays deprecation of third-party cookies once again
Hyundai hits brakes on X ads amid brand safety concerns—even as auto industry embraces digital advertising
Article
Hyundai hits brakes on X ads amid brand safety concerns—even as auto industry embraces digital ...
Maximizing the Impact of B2B Event Marketing
Report
Maximizing the Impact of B2B Event Marketing
TikTok outperforms YouTube Shorts and Reels viewership
Article
TikTok outperforms YouTube Shorts and Reels viewership

Latest Forecasts

Total Media Ad Spending, UK
Forecasts
Total Media Ad Spending, UK
Desktop/Laptop Ad Spending, UK
Forecasts
Desktop/Laptop Ad Spending, UK
UK Nonmobile Ad Spending
Forecasts
UK Nonmobile Ad Spending
UK Amazon
Forecasts
UK Amazon
Digital Ad Spending, UK
Forecasts
Digital Ad Spending, UK
Out-of-Home Ad Spending, UK
Forecasts
Out-of-Home Ad Spending, UK
Retail Media Ad Spending, by Country
Forecasts
Retail Media Ad Spending, by Country
Display Ad Spending, UK
Forecasts
Display Ad Spending, UK
Video Ad Spending, UK
Forecasts
Video Ad Spending, UK
Retail Media Ad Spending, China
Forecasts
Retail Media Ad Spending, China
Ecommerce Channel Ad Spending, China
Forecasts
Ecommerce Channel Ad Spending, China
Traditional Media Ad Spending
Forecasts
Traditional Media Ad Spending
Total Media Ad Spending, China
Forecasts
Total Media Ad Spending, China
Digital Ad Spending, China
Forecasts
Digital Ad Spending, China
Display Ad Spending, China
Forecasts
Display Ad Spending, China

"Behind the Numbers" Podcast

The Weekly Listen: The TikTok ban gets signed into law, is AI ready to change search, and social commerce's ceiling
Audio
The Weekly Listen: The TikTok ban gets signed into law, is AI ready to change search, and social ...
The Daily: How Netflix surprised folks, how much advertising will move the needle, and what its "Next Act" will be
Audio
The Daily: How Netflix surprised folks, how much advertising will move the needle, and what its ...
Reimagining Retail: The Unofficial Most Interesting Retailers List (April)
Audio
Reimagining Retail: The Unofficial Most Interesting Retailers List (April)
The Daily: GenAI's economic impact, part 2—the effect on jobs, Apple's GenAI strategy and AI's measurement problem
Audio
The Daily: GenAI's economic impact, part 2—the effect on jobs, Apple's GenAI strategy and AI's ...
The Daily: GenAI's economic impact, part 1—the economy, Amazon's AI investments and ChatGPT in the physical world
Audio
The Daily: GenAI's economic impact, part 1—the economy, Amazon's AI investments and ChatGPT in the ...
The Weekly Listen: What replaces "Just Walk Out" as the future of retail, the Atlantic's come back, and igniting TV shopping
Audio
The Weekly Listen: What replaces "Just Walk Out" as the future of retail, the Atlantic's come back, ...
The Daily: How to make your brand the right amount of safe, vertical video ads for TV, and Hulu content on Disney+
Audio
The Daily: How to make your brand the right amount of safe, vertical video ads for TV, and Hulu ...
Reimagining Retail: How to reduce friction at the point of sale and predictions for the future of retail payments
Audio
Reimagining Retail: How to reduce friction at the point of sale and predictions for the future of ...
The Daily: GenAI and healthcare, part 1—How consumers are using GenAI to look up health information and how physicians feel
Audio
The Daily: GenAI and healthcare, part 1—How consumers are using GenAI to look up health information ...
The Daily: GenAI and healthcare, part 2—How physicians are using GenAI for patient care and a 'DIY health clinic-in-a-box'
Audio
The Daily: GenAI and healthcare, part 2—How physicians are using GenAI for patient care and a 'DIY ...
The Weekly Listen: Caitlin Clark's effect on March Madness, a women's sports revolution, and who will rule the new pay TV world?
Audio
The Weekly Listen: Caitlin Clark's effect on March Madness, a women's sports revolution, and who ...
The Daily: How marketers are using GenAI, where we pay most attention to social media ads, and Chase's retail media network
Audio
The Daily: How marketers are using GenAI, where we pay most attention to social media ads, and ...
Reimagining Retail: The beauty path to purchase and how social media trends have influenced beauty products and marketing
Audio
Reimagining Retail: The beauty path to purchase and how social media trends have influenced beauty ...
The Banking & Payments Show: The Crypto Renaissance
Audio
The Banking & Payments Show: The Crypto Renaissance
The Daily: How Hispanic Americans use media differently, who uses social media the most, and how kids use the internet
Audio
The Daily: How Hispanic Americans use media differently, who uses social media the most, and how ...