Guarding the vote: Social platforms brace for disinformation surge

The news: 2024’s election cycle faces unprecedented interference from Russia, Iran, and China, while AI-generated deepfakes are convincing enough to sway undecided voters. 

Major social platforms like Meta, TikTok, Snap, and X (formerly Twitter) are on high alert to manage a predicted surge in election-related disinformation,  per CNBC.

Leading social platforms’ content moderation efforts face a litmus test and their success or failure in maintaining election integrity could have repercussions long after the election results are tallied. For context, 81% of US social media users ages 18-44 rely on social media to stay informed, per IZEA.