Google and YouTube Overdeliver, Fraud in Connected TV, and the New California Privacy Rights Act

Google and YouTube Overdeliver, Fraud in Connected TV, and the New California Privacy Rights Act

eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss Google's (and YouTube's) latest earnings. They then talk about how much of a concern ad fraud is within connected TV advertising, the implications of the California Privacy Rights Act, and how people interpret emotionally infused ads.

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