The updates should also be welcome for users: On the whole, website ads are more annoying to US internet users than ads on social media or TV/streaming.
- The problem is more pronounced on mobile: 42% of worldwide mobile users say there's too much advertising and it can be obtrusive, including 36% of US users.
The big takeaway: Just as a grocery wouldn’t reward a supplier who keeps supplying expired products, so too Google is taking steps to disincentivize website owners that supply the search giant with bad inventory, which could likely discourage a consumer from clicking through on Google Ads as often.
This article originally appeared in Insider Intelligence's Marketing & Advertising Briefing—a daily recap of top stories impacting the industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.