The bigger picture: In addition to allowing it to capitalize on greater demand for promotional-focused marketing, Google’s latest shopping tools help boost the platform’s relevance—and usefulness—to shoppers. That could help Google fend off competition from TikTok and Instagram, which are fast becoming the search engines of choice for younger consumers.
Go further: For more on how marketers can use discounts to reach consumers, read our Digital Coupons report.
This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing—a daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.