The news: Google set the price for its text-to-video AI model, Veo 2, at 50 cents per second, which adds up to $30 per minute or $1,800 per hour. This positions it as a high-end solution compared with OpenAI’s Sora, which is bundled into a $200/month ChatGPT Pro subscription, per TechCrunch.
Google is racing to cash in on enterprise AI opportunities. The company recently partnered with Salesforce to better connect its Gemini chatbot with Slack and Agentforce to attract business users.
Why it’s worth watching: Various companies have competing AI video-generation tools geared to help businesses cut back on production costs while increasing their reliance on text-to-video AI services.