The news: Google plans to set up an African cloud service as part of its larger $1 billion investment in the continent to enable data sovereignty, per Bloomberg.
Google’s African safari: The search giant plans to carpet Africa with various services, exemplifying Big Tech’s desire to evolve into network providers, owning the pipes as well as the content on the internet.
The cloud’s piece of the puzzle: Google Cloud has been aggressively expanding its cloud operations in various countries and regions and is pushing data sovereignty and data residency as key advantages of expansion. In an internal FAQ dated August 9, Google Cloud estimates that data sovereignty is a $100 billion market.
Key takeaway: Google, whose cloud services lost $3.1 billion last year, continues to invest in expansion to catch up to leaders Microsoft Azure and Amazon Web Services (AWS). The company’s investment in undersea cables and cloud regions give it a leg up in the race.
Dive deeper: Read more about Google’s growing influence across businesses in The Power of Google Report.