A welcomed shakeup: Goldman also formally announced major changes to the bank’s structure, including the unwinding of its consumer banking unit, Marcus. The shake-up, which will result in three new divisions, has been rumored over the past few weeks.
- The consumer-focused areas of Marcus will move into Goldman’s new Asset and Wealth Management business.
- Marcus’ corporate client business will form a new division called Platform Solutions. This division will also include Goldman’s installment lending business, GreenSky, along with its partnerships with Apple and General Motors.
- The bank will also combine its investment banking and trading operations to form its Global Banking & Markets division.
Goldman’s decision to back away from the digital, consumer-focused Marcus will be a relief to investors and shareholders, who questioned its viability as losses mounted and the bank’s share price fell. Marcus was a costly investment to stand up, and the high-yielding interest on savings accounts proved to be unsustainable.
What to watch: Marcus was cited as one of the major drivers behind Goldman’s falling profits over the past 12 months. With this reorganization, Goldman will need to rebuild its investors’ confidence and prove that it can recover from the billions of dollars in losses the digital bank generated. Here are a few things to keep an eye on:
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New leadership: David Solomon will remain at the helm of Goldman Sachs, but each of the newly formed divisions will see fresh faces in leadership. The pressure will be on these heads to get this round of organizational changes right.
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Regulatory scrutiny: The breakdown of Marcus will not get regulators off Goldman’s back. Marcus’ loss-making operations continue to be analyzed by US agencies, and Goldman’s credit card business is still under investigation.
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Enhanced partnerships: The bank recently deepened its relationship with Apple by offering high-yield savings accounts. Look for more partnerships like this in the future.
This article originally appeared in Insider Intelligence’s Banking Innovation Briefing—a daily recap of top stories reshaping the banking industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.