Global Ecommerce Forecast & Growth Projections

As 2-Year Boom Subsides, Plenty of Bright Spots Remain

Executive Summary

Worldwide retail and retail ecommerce spending is expected to stabilize in 2022, after two years of unpredictable circumstances and unusual growth patterns. Even in a slower-growth environment, total new spending will be enormous.


  1. What is the global outlook for retail sales and retail ecommerce sales in 2022 and beyond?
  2. Which countries and regions will produce notable ecommerce growth figures—either positive or negative—for this year and through 2025?
  3. How many new digital buyers will come online this year, and where can they be found?

WHAT’S IN THIS REPORT? Our latest worldwide, regional, and country-level forecasts for total retail sales, retail ecommerce, retail mcommerce, and digital buyers.

KEY STAT: This year, worldwide ecommerce sales will exceed $5 trillion for the first time, accounting for more than a fifth of overall retail sales. Despite slowing growth, total spending will surge past $7 trillion by 2025.

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. What Are the Biggest Stories for Retail Ecommerce Coming Out of 2021, and What Will Happen in 2022?
  1. Which Trends Will Stand Out Among Countries and Regions in 2022?
  2. Where Can Marketers Find New Digital Buyers in 2022 and Beyond?
  3. Read Next
  1. Media Gallery

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Ethan Cramer-Flood


Zach Goldner
Forecasting Analyst
Nazmul Islam
Junior Forecasting Analyst
Brian Lau
Forecasting Analyst
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Shelleen Shum
Senior Director, Forecasting

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