Global Ad Spending Update

Alibaba, Facebook and Google to Capture Over 60% of Digital Ad Dollars in 2019

Report by Corey McNair  | Nov 20, 2018
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Table of Contents
Executive Summary
Global Ad Spending Update
Additional Charts
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About This Report
Among the $327.28 billion spent worldwide on digital advertising in 2019, 61.2% will go toward advertising on Google, Facebook and Alibaba. This report includes our latest global ad spending forecast by country, region and company.
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Total Media Ad Spending
Worldwide
Table of Contents
Executive Summary
Global Ad Spending Update
Additional Charts
Read Next
Media Gallery
An updated version of this report is available.
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Our Global Digital Ad Spending forecasts have been updated for 2019. See the new report collection.

Executive Summary

  • What’s the forecast for global digital ad spending for 2019? We forecast digital ad spending will rise 17.1% to $327.28 billion in 2019, with Alibaba, Facebook and Google as the leading digital ad sellers. The three companies will account for 61.2% of the total global digital ad market. In 2019, Google will become the first digital ad seller to cross the $100 billion mark in net digital ad revenues.
  • What share of global digital ad spending will mobile have in 2019? Mobile represents a significant portion of total media ad spending as well, and we forecast it will get $232.34 billion in 2019. For the first time, over one-third of ad dollars worldwide will go to mobile in 2019. This is primarily due to high mobile phone internet adoption and improving mobile internet speeds. As ad spending toward mobile formats climbs, it will push digital to receive over 50% of ad dollars in 2020.

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Table of Contents

  1. Executive Summary
  2. Global Ad Spending Update
  1. Additional Charts
  2. Read Next
  1. Media Gallery

Charts in This Report

Net Digital Ad Revenues Worldwide, by Company, 2016-2020 (billions)Net Mobile Ad Revenue Share Worldwide, by Company, 2016-2020 (% of total and billions)

authors

Corey McNair

Contributors

Cindy Liu
Senior Forecasting Analyst
Monica Peart
Senior Director, Forecasting
Shelleen Shum
Director, Forecasting