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It’s in the headlines. The end of the third-party cookie and increased restrictions on mobile IDs is coming. How will brand marketers effectively reach audiences and measure success moving forward? The anxiety is palpable.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring LiveRamp's Ian Meyers, senior product manager, identity. Ian cleared the air and review the variety of identity solutions in play, revealing why some are better than others for reach, measurement, accuracy, privacy, and security.
Watch this webinar and learn how:
Ian Meyers is a senior product manager, identity, at LiveRamp. Ian leads product development for LiveRamp’s identity solutions in the programmatic ecosystem. He is a six-year veteran of LiveRamp and previously developed investment research products at Morningstar, Inc. He holds a BA in History from Washington University in St. Louis.