Generative AI Use Cases for Marketers

What Worked at EMARKETER—and What Didn’t

Report by Paul Briggs, Stuart Entner, Michelle Lakov, Jennifer Pearson, and Henry Powderly  | Feb 12, 2025
Download
Report
Share
Table of Contents
Translation
Persona Generation
Copywriting
Data Analysis
Video Production
Media Gallery
About This Report
GenAI is already transforming the way marketers and others are working. Here are some key ways EMARKETER is using the technology.
Topics
Marketing Technology
US
Table of Contents
Translation
Persona Generation
Copywriting
Data Analysis
Video Production
Media Gallery

We launched 20 generative AI (genAI) pilots across several teams at EMARKETER to lighten workloads and generate better outcomes for our clients. Here’s how we used genAI for five tasks—translation, persona generation, copywriting, data analysis, and video production—that are broadly replicable to marketers, gauged their impact, along with what marketers can learn from it.

Key Question: What are the standout use cases of genAI for marketers, and what are the key takeaways from what worked or failed in our pilots?

We Have Piloted 5 Initiatives That Could Assist With Marketing Activities (Marketing activities and % time savings identified for each activity)
E-Mail ChartDownload

Key Stat: Several teams at EMARKETER found significant time savings by using different genAI tools for specific tasks.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Translation
  2. Persona Generation
  1. Copywriting
  2. Data Analysis
  1. Video Production
  2. Media Gallery

Charts in This Report

We Have Piloted 5 Initiatives That Could Assist With Marketing Activities (Marketing activities and % time savings identified for each activity)

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.
Gain Access to EMARKETER →
Log in to EMARKETER

authors

Paul Briggs, Stuart Entner, Michelle Lakov, Jennifer Pearson, and Henry Powderly

Contributors

Rahul Chadha
Director, Report Editing
Donte Gibson
Senior Charts Editor
Vladimir Hanzlik
Executive Editor and SVP, Content
Emma Noyes
Graphic Designer, Data Visualization
Naomi Rebuelta
Copy Editor
Daniel Van Dyke
Zia Daniell Wigder
Chief Content Officer