Key stat: 53.1% of US Gen Zers watch long-form videos on social media. That said, short-form content is more popular for the generation, watched by 61.6%, according to our October 2023 survey.
Beyond the chart:
More than half (51%) of Gen Zers said long-form social content is one of their favorite formats, while just 40% of millennials said the same, according to a July 2023 survey from Teachable.
Gen Z is using TikTok to watch news, tutorials, and even movies, as noted in our Social Video 2024 report.
Because longer videos are easier to monetize due to the ability to accommodate more ads, expect to see social platforms embracing this format.
Use this chart:
Emphasize the importance of long-form social video.